At its core, PBR has always been about bringing people together to participate in and enjoy a sport built upon traditional American values. Reflecting on these bedrock principles, PBR looks for ways to promote these values, celebrate real heroes, unite our nation, and inspire the next generation.
The 2017 PBR Built Ford Tough Series season has been christened the ‘Celebrate America’ Tour. Building on a 23-year body of work, PBR is promoting the foundational American ideals - and cowboy values - of hard work, grit, determination, honor, integrity, passion, heart, courage and respect.
PBR has teamed with the Boys and Girls Club of America to help achieve their mission of enabling all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens.
Furthering a lasting relationship with Jared Allen and his Home for Wounded Warriors, PBR is combining forces to help achieve his mission of providing financial assistance and support to our injured United States military veterans by building and remodeling handicap-accessible homes to suit their individual needs, one wounded warrior at a time.
PBR supports the educational efforts of PTH in promoting the role of farming, and assisting those who work hard in farming and ranching, to provide Americans with access to safe and affordable food. Join us in supporting this organization to defend and preserve the freedoms of American consumers, farmers, ranchers, outdoor enthusiasts, and animal owners.
Veteran Tickets Foundation provides complimentary event tickets to active Military, Veterans and their Families. When our Military and Veterans experience a PBR event in their community, we want them to enjoy, relax, spend precious time with their families and feel a part of American life.